Privacy Notice
Last updated: December 2025
1. Introduction
Auravyx Technologies Ltd ("we", "our", or "us") is committed to protecting your privacy. This Privacy Notice explains how we collect, use, and safeguard your personal information when you interact with our website and services.
2. Information We Collect
The public website is currently marketing-only. It does not collect account details or partner form submissions directly.
- Contact by email: If you email us, we receive the information you choose to send
- App sign-up: Login and sign-up happen in the separate Auravyx app
- Technical data: Hosting providers may process IP address, browser type, device information, and usage patterns needed to serve the site
3. How We Use Your Information
We use your information to:
- Route visitors to the logged-in Auravyx app
- Respond to emails and business communications
- Improve our website and services
- Comply with legal obligations
3A. Lawful basis for processing
Email enquiries: We process details you send to us under our legitimate interests to respond to business enquiries and support requests.
Site security and performance: We may process limited technical data (eg IP address, device and browser information) as necessary for security and to maintain the site.
4. Data storage and security
The public website is hosted on Netlify. Private account, product, basket, and routine checks happen in the separate logged-in Auravyx app. We use technical and organisational measures appropriate to the risk to protect information, including encryption in transit and access controls where applicable.
We keep personal information only for as long as necessary for the purposes described in this notice. When we no longer need it, we delete or anonymise it.
5. Your Rights
Under data protection law, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Object to processing of your data
- Request data portability
- Withdraw consent at any time
You also have the right to complain to the UK Information Commissioner's Office (ICO). See: https://ico.org.uk/
6. Third-Party Services
We use trusted third-party services to operate our website, including Netlify for hosting. The logged-in Auravyx app may use separate service providers for authentication and app data. These providers have their own privacy policies and security measures in place.
7. Cookies and analytics
We aim to use only essential cookies by default. If we enable analytics or other technologies that store or access information on your device, we will provide clear information and request consent where required.
8. Public quiz preview
The public quiz is a static preview that helps explain how Vyx-guided skincare decision support works. Product, basket, and routine compatibility checks are handled in the logged-in Auravyx app.
9. Contact Us
If you have any questions about this Privacy Notice or wish to exercise your rights, please contact us at:
Auravyx Technologies Ltd
United Kingdom
10. Changes to This Notice
We may update this Privacy Notice from time to time. We will notify you of any significant changes by posting the new Privacy Notice on this page and updating the "Last updated" date.